Vision
To be a pioneering, respected company known for quality among international peers.
Mission
Create quality, customer-led products aligned with today’s and tomorrow’s fashion — run the company with modern technology.
Core values
- Ethical people, ethical company, ethical product.
- Lawful and legitimate trade — always.
- Reliable, trustworthy and loyal.
- Fair to employees, customers and suppliers.
- Competence and counsel — reinforced by continuous training.
- Rule of law sits at the center of how we operate.
- We lead with innovation.
- We build business models that create real value.
- Ownership starts with each Leras teammate.
- Strong and exemplary in technology & IT.
- Principled competition — fair play with peers.
- Social responsibility is human-centered.
- We return prosperity to our country through investment.
- We aim for innovative, dynamic growth.
- Respect for people and the planet.
- Experience plus the right resources — pursuit of excellence.
- We encourage ideas that create difference and raise awareness.