From Merter beginnings to a digital wholesale platform — key moments.
1993
Founded
Leras launched in Merter with tens of thousands of garment accessory SKUs.
1997
Import & crystal
We began importing and entered crystal stone production.
2001
Guangzhou office
We opened an office in Guangzhou for better pricing and assortment.
2012
Focus
We narrowed focus — crystal stone plus deep lace & embroidery expertise.
2017
Mahmutbey
HQ moved to a 4,000 m² Mahmutbey campus.
2018
Smart Leras
In our 25th year we completed preparations to make every system smarter.
2026
New digital storefront
Rebuilding visual catalog & e-commerce so Leras meets the next generation of buyers.